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These bins, as their name suggests, are designed especially for gum. This starts with dedicated chewing gum bins, placed at regular intervals in problem areas. That means less of the sticky stuff on our streets. Or we’ve tried to do the right thing and put our gum into a bin, only to miss and watch the gum drop to the pavement.īetter provision for disposing of gum would help people who want to get rid of it properly to do so. We’ve probably all experienced that moment where we’re left rooting around for an old tissue or receipt to wrap our used gum. Their 2015 campaign, ‘Bin It Your Way’, managed a 38% average reduction of dropped gum in participating areas – including the North Highland Council region. They tackle chewing gum litter with a communications-led approach, delivering the right blend of big thinking and local engagement.Įach year CGAG partners with a different group of local authorities to run themed ‘Bin It’ communications. The Chewing Gum Action Group (CGAG) is made up of authorities, environmental groups and chewing gum manufacturers. This activity, which reduced chewing gum litter by 20%, shows that a tough message can be delivered in a friendly way. They also handed out books of chewing gum disposal paper to help people stay on the right side of the rules. In 2008, the Borough of Poole enlisted the help of a gum-like mascot to let people know that dropping even a single piece of gum could earn them a £75 fine. If they did, it’s likely they’d change their behaviour. Many gum-lovers don’t know that they can be fined for littering gum. Letting people know the extent of the problem is a good place to start.
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Procurement clauses & delivery mechanisms.Material management & building material reuse.Digital technology adoption & building organisational capacity.Design of products, buildings & infrastructure.